As the current trend idols, it’s no surprise that boyband EXO is not only venturing into acting but fast ticking off a long list of new endorsements (including Kolon Sport). Here, they return as the faces of Korean school uniform brand Ivy Club for their 2014 Spring/Summer collection, along with actress Seo Yea Ji of Potato Star 2013QR3. We last saw them collaborating for the Fall/Winter 2013 collection last year, but I must say I prefer this bright and summery shoot over the previous one despite the rather dubious styling. (I mean, find me one school boy who would actually volunteer to wear a frilly shirt and boutonnière…)
But hey, cute boys posing with fresh summer fruits – why not? The fresh fruits actually call to mind CNBLUE’s crack-filled K-Food commercial, which is never a bad thing.
New Ivy Club Making intro video:
From Ivy Club Korea