After much anticipation, the day has finally come for fans to see EXO’s look for luxury leather brand MCM’s A/W 14 collection, plus the unveiling of the EXO/MCM website, which features the boys individual favourites from the brand as well as items from the latest collection. Prior to the launch of the website the official EXO MCM Worldwide youtube also released the full version of the boys CF as well as a behind the scenes look at the making. There are two different concepts for the shoot, the first being a 1920’s type concept , complete with 3 piece suits, suspenders and in the case of Sehun, Kai, Chen and Suho, slicked hair. The boys wear brown suits to compliment the tan leather goods that they are modelling with (half the time I thought one of them might pull out some gangster looking gun). The second concept brings a more modern element to the shoot, with the boys rocking black leather jackets, black jeans and black guy liner to match with their modern bags.
EXO x MCM Full Collaboration Video
The entire video is shown entirely in black and white, which I think adds more to the “classy” and “sharp” concept of the collaboration. The entire “warehouse district” feel of the location as well as the smokey alleyways, coupled with the suits that the boys wear, takes you back to the mid 19th century where mobsters ruled the East End. Whilst the modern day leather jackets give off a more “rocker” type of feel, both looks which I think the boys pull off pretty well.
EXO x MCM Behind the Scenes
EXO Member’s Favourite MCM Items
Xiumin – Stark Camo Lion Backpack
Luhan – Camo Lion Document Case
Suho – Jaguar Studs Stark Backpack
Lay – Cognac Visetos Stark Backpack
Baekhyun – Heritage Two Pocket Backpack
Chen – Honshu Duke Backpack
Chanyeol – Duke Visetos Backpack
D.O – Stark M Backpack
Tao -Milla Tote Large
Kai – Cognac Visetos Weekender
Sehun – Camo Black Stark Backpack