The Grand K-POP Festival 2015 was held on September 4th at the Seoul Olympic Stadium with the goal of promoting Korean culture by attracting fans of Korean pop music from around the world to the festival – and attract it did, since it boasted an impressive line-up of top stars: SNSD/Girl’s Generation, CNBLUE, Chen of EXO, Taemin of SHINee, BEAST, Block B, EXID and BTOB. The festival was organized by the Korean Tourism Organization and hosted by the Ministry of Culture, Sports and Tourism.
Forbes Korea released their “Power Celebrity 40” list for the year 2014 at the end of last month, surprisingly SM’s super group EXO came in at first place despite the scandals that rocked the group throughout last year (with two members filing lawsuits and one member caught in the midst of a date with a label member), the group rose four places to take the number one spot, whilst last years #1 SNSD dropped down to ninth. There are two steps involved in determining the Top 40, the first step involves finding the Top 100 most searched people of the year based on data provided by Nate, the second step involves measuring that celebrity’s:
1. Sales – Estimated based on appearance fees, CF guarantees, album sales, etc. + reported overseas income
2. Media Exposure – Number of appearances in the top 3 newspapers, magazine covers
3. Television Exposure – CF model ranking and appearances on talk shows and variety shows
4. Ratings – For MC’s and actors this is based on TV ratings, for movie actors it is the total audience number, Gaon digital and physical sales rankings for singers and competition results for athletes
The final list is the 40 celebrities with the highest average ranking across all four categories.